Frequently Asked Questions

What are the open and click rates?

An email is only counted as opened when the reader enables images in your email to be displayed in the preview pane or in a full view of the email.

Some factors that impact open rates include:

  1. The industry or affinity group being targeted
  2. Sender recognition
  3. Subject lines and relevance to content
  4. The quality of the email content
  5. Time of day

How do people read my email campaigns?

The way people read emails can provide key insights in how you create your email marketing campaigns.

For example, the type of device they read it on.

Marketers’ can no longer ignore mobile and tablet devices. Email open rates from mobile devices have grown by more than 100% since 2011 and the percentage of open rates from mobile continues to grow each year!
Today, 61% of all emails are now opened and read on mobile devices.

Can you guess what your readers do when you send them an email that isn’t optimized for mobile?

They delete it. In fact, 70% delete the email immediately!

And yet, only 11% of email campaigns use responsive design to optimize their email layout.

Worse still, email marketing benchmark report found that only 20% of email campaigns are optimized for mobile devices.

Have you seen how your own email campaign template reads on a mobile device recently?

If not, you should take a look. If you haven’t optimized your email campaigns for mobile devices yet, now is the time.

How do I increase email open rates?

The sender name and subject line of your emails are the most important factors in getting them opened and read.

For example, 64% of subscribers say they are likely to read your email because of who it’s from, and 47% of email recipients open an email based on the subject line.

What sender name do you use?

Do you send your emails from company XYZ, or do you use a specific person’s name?

Believe it or not, but this can make a huge difference!

Research from Pinpointe marketing found that by using a specific personal name, rather than a general email address or company name, you can increase open rates by as much as 35%!

Which is why it’s surprising to find that that our own B2B email marketing research found that 89% of email marketing campaigns are sent from a company name.

When it comes to subject lines, have you heard the phrase “you should spend as much time writing your headline as you spend on writing the content”?

Well, the exact same phrase applies to your subject line.

A well-crafted subject line shouldn’t be the first thing you think of. Instead, it should take time. And you should use research and data to help guide you.

A report by Retention Science found that subject lines with 6 to 10 words deliver the highest open rate, making 8 words an ideal number for a subject line.